You used ChatGPT. Got a generic response that could've been for anyone. Not what you needed.
You tried to fix it. Kept iterating your prompts. Eventually rewrote it from scratch.
You tried more tools. ChatGPT, Claude, Perplexity. Mastered none. Gave up on most.
You wondered: When do I actually use AI? How do I know if it's right? Is this slowing me down?
You need a guide for AI adoption that actually works.
Each week ends with a landmark badge — a guided path from your first prompt to leading with AI at work and at home.
No dashboard to check every day. Just a weekly rhythm you can actually keep.
One focused 15–20 minute video. No fluff, no lectures — just what to do next.
A small task tied to your own work or life — not a hypothetical exercise.
A private group chat where you get direct answers from your guide all week.
One lesson a week. Enough time to actually absorb it before the next trailhead.
Capped cohorts, so your questions get real answers — not lost in a crowd.
Ask a question Tuesday night and get a real answer — not a support ticket.
No technical skills required. Just curiosity and 20 minutes a week.
Every week you apply the lesson to something you're already doing.
Each cohort stays small so the group stays personal — not a mass course.
My career started as a consultant — sitting alongside teams, understanding their challenges, and helping turn technology from something complicated into something people could actually use.
Over the past 20+ years, I’ve worked with organizations ranging from growing businesses to Fortune 500 companies, helping teams adopt new technologies and improve the way they work. Today, I lead product initiatives focused on AI enablement and the next generation of AI-powered applications, helping organizations understand how to use AI effectively and responsibly.
I grew up moving between Brazil, Portugal, Chile, Argentina, Peru, Mexico, and the United States. That experience taught me one thing above all: technology only creates impact when people can understand it and apply it. If something feels too complicated, people won’t use it. That’s the approach behind every trail guide in this program — making AI practical, approachable, and useful for everyday life and work.
No. If you can send a text message, you have everything you need to start.
Every trail guide video stays available for the full cohort, so you can catch up on your own schedule.
About 20 minutes of video, plus one small task, each week.
We use free tools to start. Any paid tools are optional, and I'll tell you exactly when — and if — they're worth it.
Both. Every task is built around something you're already doing, at work or at home.
Complete the first two weeks. If you're not more confident with AI, I'll refund you — no questions asked.
Stop wasting time and money trying to figure this out alone.
Automate just one thing, and $197 pays for itself in two scenarios:
Early access price: $99 (regular price $197 after first cohort). First cohort starts August 15.
Limited to 12 people. We start shipping the first cohort in August.
Only 12 spots. First come, first served.
Limited to 12 people. Early access pricing available for the first cohort only.